Tuesday, December 27, 2005

Jordanian Products In Harrods

"A recent display of Jordan River Foundation (JRF) products at a London landmark is one example of how the organisation, which turned 10 this year, is going global.

A 50 sq.m. section of Harrods department store's floor space was lent to JRF from November through January to market the foundation's home accessories, which are made by rural community groups in the Kingdom.

“It's not just the work we are proud of. We are proud of the actual impact that these women will be gaining by having their products sold on an international level. They will have exposure, new marketing channels. It will create more job opportunities,” she added.

The global market, JRF hopes, will also increase the women's skills and expertise to provide quality products for department stores and boutiques.
JRF hopes to start a broader international marketing campaign in 2006, primarily in the UK, France and US".

Source: The Jordan Times

Now this is what I call a great step forward :)